FRAGRANCE

1. 🌿 Lavender (Lavandula)

Fragrance Profile:
Clean • Herbal • Floral • Soothing

Description:
Lavender is one of the most universally loved and recognizable floral scents. Its fresh, herbaceous, and subtly sweet fragrance carries calming, serene undertones. Used widely in aromatherapy, it promotes relaxation, stress relief, and sleep.

• Mood Effect: Calming, anxiety-reducing, sleep-inducing

• Popular In: Soaps, essential oils, body sprays, incense sticks, room fresheners

• Cultural Use: Often used in meditation and traditional wellness blends

• Pairing Notes: Vanilla, chamomile, rosemary, sandalwood

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2. 🌼 Jasmine (Malligai / Mogra)

Fragrance Profile:
Sweet • Intoxicating • Rich Floral

Description:
Jasmine exudes an intensely sweet, romantic, and deeply floral scent that has been cherished for centuries in Indian and Middle Eastern cultures. It is considered a natural aphrodisiac and evokes a sense of joy and sensuality.

• Mood Effect: Uplifting, mood-enhancing, romantic

• Popular In: Attars, perfumes, hair oils, incense, body mists

• Cultural Use: Symbol of purity and divine femininity in Indian traditions

• Pairing Notes: Rose, sandalwood, neroli, patchouli

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3. 🌹 Rose (Rosa Damascena / Paneer Rose)

Fragrance Profile:
Soft • Powdery • Floral • Luxurious

Description:
Rose has a classic, elegant fragrance known for its sweet, velvety, and powdery aroma. It’s both refreshing and emotionally calming, widely associated with love, beauty, and inner peace.

• Mood Effect: Comforting, romantic, emotionally balancing

• Popular In: Perfumes, attars, bath products, skincare, incense

• Cultural Use: Used in pooja, traditional Indian attars, and rose water sprays

• Pairing Notes: Geranium, oud, musk, frankincense

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4. 🌿 Marikolunthu (Marikozhundhu / Indian Borage / Coleus Amboinicus)

Fragrance Profile:
Green • Medicinal • Earthy • Herbal

Description:
Marikolunthu (also known as Indian Borage) offers a cool, herbaceous aroma with strong camphoraceous and earthy undertones. Traditionally used in South Indian households for its therapeutic and spiritual properties, this scent is both grounding and purifying.

• Mood Effect: Refreshing, cleansing, spiritually uplifting

• Popular In: Temple incense, herbal oils, ayurvedic products, hair oils

• Cultural Use: Used in traditional rituals, home remedies, and puja lamps

• Pairing Notes: Eucalyptus, basil, camphor, neem

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5. 🌺 Javadhu (Javvadu / Javvadhu Powder)

Fragrance Profile:
Exotic • Earthy • Sweet • Woody • Mystical

Description:
Javadhu is a unique, ancient South Indian fragrance made from a blend of herbs, resins, sandalwood, and floral oils. It has a sweet, spicy, woody aroma and is traditionally worn as a natural perfume or used in temples.

• Mood Effect: Grounding, meditative, sacred

• Popular In: Herbal powders, temple perfumery, solid perfumes, body powders

• Cultural Use: Sacred fragrance used in spiritual practices, temples, and for personal use by both men and women

• Pairing Notes: Sandalwood, vetiver, rose, marikolunthu